There are a few qualities and characteristics, we have learned, that are important for us to look for when we are building a portfolio. First, from an investment perspective, size does matter. It is important to have enough size to achieve economies of scale and yet at the same time be small enough to be much more nimble. We are then able to make changes as appropriate much more effectively and efficiently. It is for this reason that we will purposely limit the number of clients that we will work with and the amount of assets that we will manage.

Second, the characteristics of anyone with whom we partner are critical. As we studied the Yale University Endowment fund, we were able to crystallize the characteristics that we look for in anyone that we partner with. Above all else, we look for a great depth of integrity and it is also important for any partner to have the ability to follow a very strict discipline. Most people follow the emotions of fear and greed and that is where herd mentality or the lemming affect comes from. Next is a passion for doing what it is that they do. It must not be just for the monetary rewards. Our partners should be doing what they love to do and that is why they excel at it. We also look for alignment of interests. Any partner must ensure that both our clients, and we as clients, win before they do. Lastly, we always prefer partners that are motivated and have something to prove. We believe that if we follow these guidelines in selecting our partners, then we have the greatest probability to protect and grow your assets and to help you achieve all that is important to you.

Fred has worked in the financial industry since 1979, helping his clients plan for and achieve financial health. He has also worked to educate people about financial planning strategies, taught financial planning seminars sponsored by the Calgary Board of Education and presented various other seminars for the benefit of clients and the general public. He also sponsored and presented the Your Financial Coach radio program.

Fred's desire to help his clients achieve personal success is apparent in his ability to listen to and to understand individual goals and objectives. This is underscored by Fred's principled practices; he sets goals and seeks excellence in every aspect of life. Fred is professional, organized, extremely thorough and keeps well informed of the latest developments in the financial industry. He uses the latest technology to help him provide excellent service to his clients. Fred is also an active member in his church and community. Please feel free to contact Fred at [email protected].

Our team includes three very skilled administrative assistants who love their work and who are dedicated to excellent client service and to ensuring accuracy in all financial transactions. They are valuable assets to the team.

Lorri McMechan has worked in the financial industry since 1994 and joined Hurdman & Associates as an Administrative Assistant in 2001. She is very meticulous and always dedicated to accuracy and integrity. Her personable nature and leadership qualities are prominent. Lorri can be contacted at [email protected].

Cheryl Kopeck joined our team in 2006 as an Administrative Assistant. Cheryl brings with her many years of administrative experience and is dedicated to quality, accuracy and exceptional client service. She can be contacted at [email protected].

Kelly Swanson has rejoined our team as an Administrative Assistant. Kelly is committed to excellent client service, and she is dedicated to quality and accuracy. She can be contacted at [email protected].

*Insurance products provided through Dundee Insurance Agency Ltd.