Our Investment Approach
Our investment philosophy is essentially conservative in nature. Operating within each client�s risk profile, an investment portfolio is structured which will aim to achieve long-term growth without undue risk. Our approach is based on a deep appreciation of your goals and a fundamental investment philosophy that speaks first to risk management and capital preservation.
Strategic Asset Allocation: Recent studies have concluded that successful asset allocation, as opposed to market timing or security selection, is the most important determinant of portfolio performance. Strategic asset allocation includes decisions on how to allocate investments among different:
- Asset classes - stocks, bonds and cash;
- Geographic markets; and
- Managers with different investment styles.
These decisions are very important when building a portfolio because different asset classes, markets and managers have very different risk and return characteristics. By combining these three elements to form a prudent long-term asset allocation strategy, investors may achieve superior returns while effectively managing risk.
You will find that our asset allocation strategy is straightforward and logical, brings clear focus to our clients on topics relating to their needs assessment, asset allocation and selection, and portfolio rebalancing.
What is Long-term Performance?
Long-term performance is not attained by chasing the flavour-of-the-month or the hottest performing funds in any given quarter or year. Experience shows that this short-term performance is often short-lived.
Long-term performance in our opinion is:
- Preserving investor capital;
- Providing solid rates of return and;
- Avoiding the performance roller coaster that many investors experience.
Our strategy is working.
|
